About value…

Thought this was an interesting take on the concept of “value”

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value.

Not sure how I feel about what he is saying or how it might relate to our own discussions of value, but I thought it was fun to watch, if a bit flip – very different from what I typically think about.

4 thoughts on “About value…

  1. Talking about value: Will this become a trend?

    CUNY Board Approves New Community College

    The Board of Trustees of the City University of New York approved Monday the creation of the system’s first new community college in 43 years. The new institution, which has been in development since 2008, will adopt strict policies aimed at producing high student retention and graduation rates. All its students must enroll full time and take a predetermined core curriculum; they will have only 12 majors to choose from, all of them career-oriented.

    The institution will open in Manhattan in the fall of 2012. It will initially enroll just 500 students, with the eventual goal of having up to 3,000. The Board of Trustees also approved the new community college’s first eight degree programs: associate’s degrees in business administration, energy services management, environmental science, health information technology, human services, information technology, liberal arts & sciences, and urban studies. Now that the trustees have approved the new college, the proposal goes to the New York State Board of Regents for final review of the institution and its initial set of academic programs.


  2. The value of evidence based thinking:

    “Liberal Bias in Academia? Perhaps. Problem? No.

    by OllieGarkey


    Now for a while, I’ve thought that the lack of conservatives in the academy was a serious problem. Going to school in Virginia, I loved arguing with my conservative professors. There were relatively few of them, and my ideas are on stronger footing because of those debates. The conservative ideas my professors hold are both well defended and narrowly held. None of them were “Young Earth Creationists” or believed in anything scientifically ridiculous.



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