About value…

Thought this was an interesting take on the concept of “value”

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value.

Not sure how I feel about what he is saying or how it might relate to our own discussions of value, but I thought it was fun to watch, if a bit flip – very different from what I typically think about.