Just in case you’re interested in not letting them sift your searches (though I think years of searching for plagiarized phrases might have distorted my digital scent enough), you might be interested in THIS advice about how to remove your search history from their clutches (sort of).
And if you’re wondering why it matters, you might read this to see how corporations are using data now. It’s amazing…And just in case you’re thinking, “Why should I care about privacy? I have nothing to hide!”–you may want to read THIS:
To describe the problems created by the collection and use of personal data, many commentators use a metaphor based on George Orwell’s Nineteen Eighty-Four. Orwell depicted a harrowing totalitarian society ruled by a government called Big Brother that watches its citizens obsessively and demands strict discipline. The Orwell metaphor, which focuses on the harms of surveillance (such as inhibition and social control), might be apt to describe government monitoring of citizens. But much of the data gathered in computer databases, such as one’s race, birth date, gender, address, or marital status, isn’t particularly sensitive. Many people don’t care about concealing the hotels they stay at, the cars they own, or the kind of beverages they drink. Frequently, though not always, people wouldn’t be inhibited or embarrassed if others knew this information.
Another metaphor better captures the problems: Franz Kafka’s The Trial. Kafka’s novel centers around a man who is arrested but not informed why. He desperately tries to find out what triggered his arrest and what’s in store for him. He finds out that a mysterious court system has a dossier on him and is investigating him, but he’s unable to learn much more. The Trial depicts a bureaucracy with inscrutable purposes that uses people’s information to make important decisions about them, yet denies the people the ability to participate in how their information is used.
The problems portrayed by the Kafkaesque metaphor are of a different sort than the problems caused by surveillance. They often do not result in inhibition. Instead they are problems of information processing—the storage, use, or analysis of data—rather than of information collection. They affect the power relationships between people and the institutions of the modern state. They not only frustrate the individual by creating a sense of helplessness and powerlessness, but also affect social structure by altering the kind of relationships people have with the institutions that make important decisions about their lives.
Who can resist a Kafka reference? Not me. Just sayin’.